AI Video for Shopee & Tokopedia Sellers: The 2026 Guide

TLDR: Shopee and Tokopedia launched built-in AI video features at their 2026 summits — but they're designed for listing content, not high-converting ads. Lyvia generates cinematic, brand-quality product videos using Veo 3.1 and Wan Video in under 60 seconds, purpose-built for sellers who need scroll-stopping creative at scale.

The Video Mandate Has Arrived for SEA Sellers

Shopee's Brands Summit 2026 made it official: AI-powered video is now a core commerce tool, not a nice-to-have. The platform announced Brand Max, enhanced AI LiveStream capabilities, and a virtual fitting room feature — all centred on video-first discovery. Tokopedia went further, quietly rolling out an AIGC tool that auto-generates shoppable videos directly from product listings in the seller dashboard.

The signal is unmistakable. Sellers on Shopee, Tokopedia, and TikTok Shop who aren't producing regular video content are already losing visibility to those who are. The algorithm rewards motion, and the brands winning today are publishing four to ten video assets per week — not one polished production per month.

The question is no longer whether to use AI video. It's which AI video tool actually produces content worth watching.

What the Platforms' Built-In AI Tools Actually Do

Shopee's AI video features are genuinely useful for catalog management. Product AI Optimiser recommends cover images based on click-through data. The AIGC poster generator creates clean product shots. AI LiveStream assists hosts with real-time captions and product highlights.

Tokopedia's AIGC video tool takes product images and descriptions and assembles a basic shoppable clip — functional, quick, and formatted for the platform's feed.

Both tools solve the listing problem. Neither solves the ad problem.

Platform-native AI video is designed to reduce seller friction, not to build brand equity or drive top-of-funnel awareness. The outputs look like catalogue entries: static product reveals with template overlays. They don't tell a story, they don't create desire, and they rarely stop a scroll.

For brands competing on Shopee Mall, Tokopedia Official Store, or TikTok Shop — where the gap between a generic listing and a cinematic ad translates directly into conversion rate — this matters a great deal.

How Lyvia Fills the Gap

Lyvia is an AI creative studio built specifically for e-commerce brands and merchants who need production-grade video without a production team.

The platform runs on two state-of-the-art video models: Veo 3.1 by Google DeepMind and Wan Video by Alibaba. Veo 3.1 is optimised for naturalistic product realism, integrated audio direction, and cinematic prompt adherence — the qualities that matter most for lifestyle and aspirational content. Wan Video excels at motion-rich sequences and fast-paced cuts that perform on short-form feeds.

For sellers targeting Indonesia, Malaysia, Thailand, and the Philippines, Lyvia's virtual try-on pipeline is a particular advantage: upload a product image and a model reference, and the platform generates a photorealistic try-on video in under a minute. No studio. No model fees. No scheduling.

The face swap and Digital Talent Roster features mean brands can maintain consistent spokesperson identity across dozens of ad variants without re-shooting — critical for Shopee Live promotions and Tokopedia Flash Sale campaigns where volume is everything.

Every generation runs through Lyvia's Studio pipelines, which chain together scene generation, asset compositing, and export formatting in a single workflow. The result is a video that's ready for Shopee Feed, Tokopedia homepage ads, or TikTok Shop — not a raw clip that needs three more hours in an editor.

Step-by-Step: Creating Product Video Ads with Lyvia

1. Upload your product asset. Add your product image or a short reference clip. Lyvia accepts JPG, PNG, and MP4 inputs.

2. Choose your pipeline. Select from pre-configured templates: Product Showcase, Lifestyle Scene, Virtual Try-On, or UGC-style Ad. Each pipeline is tuned for a specific placement — Shopee Feed, TikTok Shop, or Instagram Reels.

3. Set your prompt. Describe the scene, mood, and motion. Lyvia's Veo 3.1 pipeline translates natural-language instructions into director-level camera and lighting control. Example: "Close-up of product on white marble counter, morning light, slow pan right, premium lifestyle feel."

4. Generate and export. Receive a rendered video in 30–60 seconds. Export in the aspect ratio and resolution required by your platform: 9:16 for TikTok and Shopee Feed, 1:1 for Tokopedia product pages, 16:9 for YouTube pre-roll.

Lyvia vs Platform-Native AI Video

Platform tools are free because the platform owns the output and the placement. Lyvia gives you content that travels — across platforms, across markets, across campaigns.

Getting Started on Lyvia

Lyvia offers a Test Drive plan at $9.99 for 1,200 credits — enough for roughly 20–40 video generations depending on pipeline. For sellers running regular campaigns across Shopee, Tokopedia, and TikTok Shop, the Studio Pro plan at $49/month provides unlimited generation access and priority queue processing.

Visit lyvia.art to start your first generation. No design software, no production team, no waiting on a freelancer.

Southeast Asia's biggest e-commerce platforms have made their position clear: video drives discovery, and AI drives video. The brands that move first on high-quality AI creative will own the feed while competitors are still booking studio time.